A great video can do more than just showcase your product. It can explode your very understanding of what it means to get exposure.
The key to a successful video though is a great concept.
Devin Super Tramp (http://www.youtube.com/user/devinsupertramp) has been creating videos that are fun and engaging for over a year now and I am perpetually impressed with what he creates. I am also confused that more businesses have not tapped into his talent.
This video is a perfect example. Had any one of the major bike manufactures tapped his talent to sponsor this video, they would have an internet success and a core video that could be used across a wide variety of mediums. From TV to Trade-shows this videos could speak for the quality, durability and innovation that the bike company represents.
We must think different.